I enjoy designing functional and user-friendly products, focusing on empathy.

I am passionate about the development of brands and digital products, feeling comfortable creating experiences that connect with users beyond usability, using creativity, visual skills,
and product thinking.

I have developed in different environments such as editorial, advertising, brand consulting, or digital for brands like Astrazeneca, Telefónica, Bankinter, Community of Madrid, Ibercaja, L’Oréal Group, LVMH Group, Spanish Basketball Federation, or sectors such as Healthcare, Luxury, Banking, Telecom,
Retail, or Government.

In the design process from the research phase to definition, ideation, prototyping, and testing, I focus on aligning
business goals with user needs.