Users can capture the QR code on any promotional movie material (MUPIs, labels on water bottles, magazines, etc). The app then takes users directly to purchase a ticket in their area, and gives them the option to choose a day, time, seat, etc. The movie theaters can be filtered down according to the number of seats. Additionally, concession items can be purchased in advance and collected later on in a locker at the theater. When it’s time to leave for the theatre, the app notifies the user, shows them the fastest route, and helps them find their seat.
The goal is to provide an easier and faster experience yet maintain the identity of what going to the movies has always been.